Bumble confirmed that a fresh ad featuring the latest celebrity lover Serena Williams will debut through the very first half the SuperBowl.

Relating to AdWeek, Bumble mocked another venture together with the playing tennis celebrity, admitting this would coordinate because of the SuperBowl, though it wasn’t clear should they were looking to air an offer throughout game, one of several most-watched yearly events into the U.S. (plus one quite high priced ad buys). Bumble has now verified their first SuperBowl advertisement will function Serena Williams and their brand-new strategy „The Ball is actually the woman Court.“

Bumble, a female-friendly relationship software, is intent on their female-empowerment objective. In the last four years, the brand has debuted offerings that attract especially to females, instance partnering with Moxy resorts to provide BumbleSpot – verified areas in which Bumble consumers can satisfy for times, profession networking, or possible brand-new relationships – in an attempt to develop secure places for women.

The offer with Williams will function the woman increase to celeb, „not just as a professional tennis star but as operator, part design, girlfriend and mother,“ relating to AdWeek. The location is made by a mostly feminine group and guided by A.V. Rockwell, an award-winning screenwriter and manager whoever work tackles issues on race and oppression.

The content for the advertisement is always to promote ladies to take control of their stories, something Bumble might excited about through the debut of its online dating app, offering women the ability to make the very first action.

In an intro video for SuperBowl advertisement, that’ll air March 3^rd, Bumble offered a peek of what to expect.

„we are located in some sort of and culture where people are starting to see in different ways and beginning to understand that the audience is as powerful and simply as wise and just as savvy and simply as businesslike as another male in this world,“ Williams states at the digital camera, which in turn pans to the girl offering a golf ball in a clear court. „nowadays it is time to arrive and tell our tale the way it needs to be informed.“

AdWeek noticed that the female-forward Bumble advertisement venture is actually unusual for a SuperBowl, basically these a male-dominated room, and much more unlikely that a mostly feminine group would produce these a SuperBowl advertising.

„There are plenty ladies who are ready and eager [to be engaged when you look at the ultra Bowl], and each and every girl involved [in Bumble’s area] had really passion,“ Bumble main brand policeman Alexandra Williamson told AdWeek.

She went on to state: „individuals will see another part to Serena when this advertisement goes real time, and that I would feature that to an all-female group taking care of it.“